Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites,you see there’s a lot of uncertainty over what makes up the basics. Without access to high-level consulting and without a lot of experience knowing what SEO . there’s also a lot of wrong information about SEO strategies and tactics.
1. Ask questions when hiring an SEO company.
It’s your job to know what kind of tricks the company uses. Ask for specifics. Ask if there are any risks involved. Then get help online yourself and do your own research—about the company, about the tricks they discussed, and so forth
2. Become a Part of SEO.
If you are taking the do it yourself route, you will have to become a student of SEO and learn as much as you can. there are many web resources as like Search Engine Land and several terrific books you can read.
3.Join a site map page.
A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful for you if your site has a hard-to-crawl navigation menu. If your site is large, make some site map pages. Keep each one to less than 100 links.
4. Create a PPC account.
it’s Google’s AdWords, Microsoft adCenter or something , this is a great way to get actual search volume for your keywords. it cost money, but if you have the budget it’s worth the investment. It’s also the solution if you did not like the “Be patient” suggestion above and are looking for instant visibility.
5. Write for users .
Google, Yahoo, etc., have powerful bots crawling the web, but these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. you need keywords in the text.
6. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.
7.Make links intelligently.
Begin with foundational links like trusted directories. Yahoo and DMOZ are often cited as examples, but don’t waste time worrying about DMOZ submission. Submit it and forget it. If local search matters to you seek links from trusted sites in your geographic area , the Chamber of Commerce, local business directories, etc. Analyze the inbound links to your competitors to find links you can acquire, Create great content on a consistent basis and use social media to build awareness and links.
8. Start a blog and Compete with other related blogs.
Search engines as Google blogs for the fresh content and highly-structured data. there’s no better way to join the conversations that are already taking place about your industry or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links.
9. Use social Networking marketing wisely.
If your business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you are a service-oriented business, use Quora or Yahoo Answers to position yourself as an expert in your industry. Any business should also be looking to make use of Twitter and Facebook, as social information and signals from these are being used as part of search engine rankings for Google and Bing. With any social networking site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.
10. Take advantage of the tools the search engines give you. Sign up for Google Webmaster Central, Bing Webmaster Tools and Yahoo Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.
11. Diversify your traffic sources.
Google may bring you 60%-70% of your traffic today, What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic or customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the caprice of search engines.
12. Create great, unique content.
This is important for anyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.
13. Make a great web site.
Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
14. Have web analytics in place at the start.
You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.
15. Be patient For Some Time. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.